The blokes behind Toolbox
A tradie and a tech bloke who actually pick up the phone.
- Ghosted by agencies? A founder answers.
- No lock in, billed weekly. You can walk.
- Your ad spend, never marked up.
What we do
Our Services
Everything your trade business needs to get found online and win more local jobs, all under one roof.
Websites
A fast, tidy website built for your trade — loads quick on a phone, shows your work, and makes booking you the easy choice.
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Local SEO
We get you found when someone in your suburb searches "emergency electrician" or "blocked drain near me" — so the work comes to you.
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Google Ads
Be the first name people see the moment they need a tradie — managed ads that put your number in front of ready-to-book locals, with your ad spend never marked up.
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Why Toolbox
Why Choose Toolbox?
We speak tradie, work with you one-on-one, and focus on the results that grow your business.
We've been on the tools
One of us swung the spanners before he ran the ads. We get callouts, quotes, busy seasons and dead weeks — so the websites and ads we build actually fit how a trade business works.
You deal with us, not a call centre
No account managers, no ticket queue. You ring, a founder answers — and we respond in under 24 hours, every time.
We chase booked jobs, not vanity stats
Clicks don't pay the bills — booked jobs do. We measure the calls, quote requests and bookings your site and ads bring in, and we keep tuning until that number climbs.
Built for your patch
We only work with Aussie trades. Every site and campaign is set up to win the suburbs you service, not chase strangers three states away.
The team
Meet the two blokes who'll actually do your work
Two founders with hands-on trade and tech backgrounds who get what your business is up against.
Chris Collinge
Co-Founder
Chris runs the ads. He started on the tools as a Pipefitter and Boilermaker before moving into ecommerce and Google Ads — so he knows what a callout costs you and what a good job is worth.
For over five years he's been building Google Ads campaigns for trade businesses just like yours — ads that put your number in front of people ready to book, not tyre-kickers.
Paul Morren
Co-Founder
Paul builds the websites and handles the technical SEO. He's spent over a decade in tech as a developer, analyst and solution architect — and as a mechanical engineer who grew up under the bonnet of a car, he's as comfortable with a wiring loom as a website.
Paul builds you a site that looks the part and loads fast — then tunes it so you turn up when locals go looking on Google.
Ready when you are
Want a busier week? Let's have a quick chat.
Tell us about your trade and your patch. We'll come back inside 24 hours with a free quote and a straight answer on what'll bring you more jobs — no lock-in, no pressure.